Josh Lyon Offers a Sneak Peek at the Tokyo Smoke Trend Safari
Katherine Pendrill — June 21, 2017 — Lifestyle
As cannabis culture continues to evolve and reach a greater number of consumers, a number of brands are making a concerted effort to elevate the smoking experience. One brand that is leading the charge when it comes to the normalization of cannabis is Toronto's Tokyo Smoke. Trend Hunter recently had a chance to visit one of the company's 'coffee shops' to learn more about how Tokyo Smoke is ushering in third-wave marijuana.
As Head of Marketing Josh Lyon explains, Tokyo Smoke is a "lifestyle brand for the sophisticated smoker." He notes that the goal of the company is cannabis normalization, which it aims to achieve by taking well-designed clothing, home goods and other lifestyle products, and then using those verticals to introduce consumers to cannabis in new ways. This holistic approach allows the company to interact with consumers on a day-to-day basis and speak to them throughout their life.
In an effort to educate the public about its unique approach to cannabis, Tokyo Smoke has teamed up with Trend Hunter's Future Festival to host an immersive Trend Safari. Lyon notes that attendees on this particular Trend Safari will learn more about how the brand is redefining the smoking experience, while also using the evolution of cannabis culture as a case study for how brands can speak to an emerging industry.
To learn more about cannabis culture from the industry pioneers at Tokyo Smoke, join Trend Hunter for Future Festival 2017.
As Head of Marketing Josh Lyon explains, Tokyo Smoke is a "lifestyle brand for the sophisticated smoker." He notes that the goal of the company is cannabis normalization, which it aims to achieve by taking well-designed clothing, home goods and other lifestyle products, and then using those verticals to introduce consumers to cannabis in new ways. This holistic approach allows the company to interact with consumers on a day-to-day basis and speak to them throughout their life.
In an effort to educate the public about its unique approach to cannabis, Tokyo Smoke has teamed up with Trend Hunter's Future Festival to host an immersive Trend Safari. Lyon notes that attendees on this particular Trend Safari will learn more about how the brand is redefining the smoking experience, while also using the evolution of cannabis culture as a case study for how brands can speak to an emerging industry.
To learn more about cannabis culture from the industry pioneers at Tokyo Smoke, join Trend Hunter for Future Festival 2017.
Trend Themes
1. Third-wave Cannabis Cafes - Opportunity to create highly curated, sophisticated smoking experience through branding and lifestyle products.
2. Cannabis Normalization - Opportunity to use well-designed clothing, home goods and lifestyle products to destigmatize cannabis use.
3. Immersive Trend Safaris - Opportunity to showcase unique approach to cannabis and educate consumers on the evolution of cannabis culture.
Industry Implications
1. Cannabis Industry - Opportunity to create innovative branding strategies to elevate the smoking experience and educate the public.
2. Lifestyle Industry - Opportunity to introduce cannabis as a lifestyle product and create sophisticated and trendy cannabis-related products.
3. Marketing Industry - Opportunity to use Tokyo Smoke as a case study for how to speak to an emerging industry and redefine brand experiences.
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