Trend Hunter Talks to Andrzej Misiak of SURFSET Toronto
Katherine Pendrill — May 31, 2017 — TH Video
One of the brand-new Trend Safaris featured at Future Festival 2017 is a company called SURFSET Toronto, which is on a mission to "shake things up" with its fun and innovative approach to fitness. Trend Hunter recently sat down with co-owner Andrzej Misiak to find out more about how the company uses surfing as the inspiration for its full-body exercise classes.
SURFSET Toronto was born out of a surfing trip taken by Misiak, during which he noticed that many people had difficulty getting up on their boards. Misiak wanted to help these people by creating a program that would help them to build the strength to surf better and to perform other physical activities. He thus created a unique exercise class that uses a training board called the RipSurfer X to help participants engage the full body from head-to-toe. The board is suspended by three air pockets that allow it to tip back and forth just as a real surfboard would in the water.
As Misiak explains, a SURFSET workout is a major departure from the kinds of static exercise classes that most people are used to. He notes that each SURFSET class challenges participants to work on "flexibility, range of motion, strength and endurance… everything you need, all in a short period of time." However, Misiak also points out that SURFSET workouts are unique in that they incorporate aspects of mindfulness and meditation. As a result, participants also enjoy an opportunity to learn more about how the mind and body connect.
To learn more about how SURFSET is changing the way consumers approach health and wellness, join more than 700 top innovators for Future Festival 2017.
SURFSET Toronto was born out of a surfing trip taken by Misiak, during which he noticed that many people had difficulty getting up on their boards. Misiak wanted to help these people by creating a program that would help them to build the strength to surf better and to perform other physical activities. He thus created a unique exercise class that uses a training board called the RipSurfer X to help participants engage the full body from head-to-toe. The board is suspended by three air pockets that allow it to tip back and forth just as a real surfboard would in the water.
As Misiak explains, a SURFSET workout is a major departure from the kinds of static exercise classes that most people are used to. He notes that each SURFSET class challenges participants to work on "flexibility, range of motion, strength and endurance… everything you need, all in a short period of time." However, Misiak also points out that SURFSET workouts are unique in that they incorporate aspects of mindfulness and meditation. As a result, participants also enjoy an opportunity to learn more about how the mind and body connect.
To learn more about how SURFSET is changing the way consumers approach health and wellness, join more than 700 top innovators for Future Festival 2017.
Trend Themes
1. Surfing-inspired Exercise Classes - Exercise programs inspired by surfing may disrupt the traditional static fitness classes, providing a fun and innovative way to engage the full body while incorporating aspects of mindfulness and meditation.
2. Full-body Workouts - Full-body workouts using training boards suggest opportunities for companies in the fitness industry to create similar products that challenge participants to work on flexibility, range of motion, strength, and endurance.
3. Mindfulness Meditation - Incorporating mindfulness and meditation elements into physical exercise programs shows potential for the fitness industry to create more holistic wellness experiences for participants.
Industry Implications
1. Fitness - The fitness industry may benefit from developing surfing-inspired exercise programs and creating similar training boards that shake things up and provide a unique fitness experience.
2. Wellness - The wellness industry has an opportunity to create a more comprehensive approach to health and wellness by incorporating mindfulness and meditation into physical fitness programs.
3. Sporting Goods - The creation of training boards similar to the RipSurfer X used in surf-inspired exercise classes may disrupt the sporting goods industry by providing a unique product that challenges users to engage in full-body workouts.
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