The Miami Herald Captures Key Insights by Trend Hunter
Debra John — March 6, 2025 — About
At the Future Festival Miami Innovation Conference on February 25-26, Trend Hunter’s Chief Insights Officer, Armida Ascano, explored how different generations engage with artificial intelligence in distinct ways. Held at The Climate & Innovation Hub Miami, the event gathered technologists, brand managers, and executives to discuss AI’s growing influence on consumer trends.
Ascano highlighted that while technology usage has long been associated with generational stereotypes, AI adoption varies significantly across age groups. Trend Hunter’s research goes beyond traditional generational categories—Baby Boomers, Gen X, Millennials, and Gen Z—by analyzing specific behaviors and needs. For example, some generations may view AI as a tool for efficiency, while others integrate it into daily decision-making, such as news consumption or product recommendations.
The conference also marked Trend Hunter’s recent acquisition by McClatchy, the parent company of the Miami Herald, underscoring AI’s expanding role in market research and trend forecasting. Read the full article here.
Ascano highlighted that while technology usage has long been associated with generational stereotypes, AI adoption varies significantly across age groups. Trend Hunter’s research goes beyond traditional generational categories—Baby Boomers, Gen X, Millennials, and Gen Z—by analyzing specific behaviors and needs. For example, some generations may view AI as a tool for efficiency, while others integrate it into daily decision-making, such as news consumption or product recommendations.
The conference also marked Trend Hunter’s recent acquisition by McClatchy, the parent company of the Miami Herald, underscoring AI’s expanding role in market research and trend forecasting. Read the full article here.
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