Experiential Economy 2.0
Courtney Scharf — September 11, 2021 — Lifestyle
The entertainment and leisure space has never been more diverse, personalized, or fragmented than it is today. The pandemic saw consumers change the way they spend their free time, and many of these changes will last beyond the pandemic as well.
In my Future Festival Entertainment keynote, I will be diving into the paradigms of change in Entertainment, including these 5 key insights:
1. Specialty DIY - Consumers seek out increasingly niche hobbies and kits to enable them
2. Scientific Stay - Hospitality businesses are partnering with science experts to boost experience
3. DIY Entertainment - Brands are launching platforms that allow consumers to build movies and games
4. Sleep Hotel - The hospitality industry is addressing sleep concerns with specialized getaways
5. Nature Novice - Adventure tourism brands offer slower-paced novice trips for a new wave of travelers
For more information on the future of entertainment and leisure, be sure to attend Future Festival Virtual 2021. If you’re interested in learning more about our custom entertainment research, entertainment keynotes and more, be sure to get in touch.
In my Future Festival Entertainment keynote, I will be diving into the paradigms of change in Entertainment, including these 5 key insights:
1. Specialty DIY - Consumers seek out increasingly niche hobbies and kits to enable them
2. Scientific Stay - Hospitality businesses are partnering with science experts to boost experience
3. DIY Entertainment - Brands are launching platforms that allow consumers to build movies and games
4. Sleep Hotel - The hospitality industry is addressing sleep concerns with specialized getaways
5. Nature Novice - Adventure tourism brands offer slower-paced novice trips for a new wave of travelers
For more information on the future of entertainment and leisure, be sure to attend Future Festival Virtual 2021. If you’re interested in learning more about our custom entertainment research, entertainment keynotes and more, be sure to get in touch.
Trend Themes
1. Specialty DIY - The rise of niche hobbies and kits presents an opportunity for brands to create increasingly unique products that cater to specific interests and passions.
2. Scientific Stay - Partnering with science experts for hotel and hospitality experiences could offer a new level of customization and learning for consumers.
3. DIY Entertainment - Brands can capitalize on the trend of consumers wanting more control over their entertainment experiences by offering platforms that allow them to build their own movies and games.
Industry Implications
1. Hospitality - By addressing sleep concerns and partnering with science experts, the hospitality industry can create unique experiences that cater to individual needs.
2. Entertainment - Offering DIY entertainment platforms and catering to niche interests can help entertainment brands stand out in an increasingly crowded market.
3. Adventure Tourism - By offering slower-paced trips for novice travelers, adventure tourism brands can tap into a new market of consumers looking to explore nature at their own pace.
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