The Post-Pandemic Future of Marketing

When it comes to the future of marketing, consumers are prioritizing a sense of empowerment and personal peace. You may be asking: What does that mean for their purchasing decisions? What will marketing look like for a target demographic who is less concerned with the things they buy than the way they are impacting the world?

In my Future Festival marketing keynote, I will be diving into the paradigms of change that will impact the future of marketing, including these 5 key insights:
1. Adventurous Marketing - Learn how to navigate the world of specialized apps to offer exclusive marketing content for super fans.
2. Gen Z Market - Connect to the creativity the next generation desires from you in your Gen Z targeted campaigns.
3. Comfort Commercial - Explore strategic ways to emphasize comfort and create consumer-centric ads.
4. Virtual Contest - Learn how to win in the virtual event space and become a digital community leader.
5. Alt Curation - Most importantly, become the content curator consumers trust.

For a taste of what's to come, join us at Future Festival Virtual, and if you upgrade to a PRO ticket, you get full access to all of the future-facing trend content on Day 2. Alternatively, dive into your own areas of curiosity with our custom marketing trend research, marketing trend webinars and live presentations, or our marketing innovation accelerator.

As for final thoughts on the future of marketing in 2022: The past couple of years have forced brands to pivot their marketing tactics in often unexpected ways. When it comes to the next few years, we can't fall back on our pre-Covid marketing playbooks, we need to leverage purposeful reinvention in order to keep pace with change.