PCMA Summarizes Armida Ascano's Generational Keynote
Ellen Smith — February 5, 2020 — About
In an article titled 'Boomerlennials: Prospective Attendees Who Are Aging Backwards,' David McMillin, author at PCMA, summarized his key findings at Trend Hunter's Future Festival Chicago.
In the article, McMillin narrows in on the keynote speech presented by Trend Hunter's Chief Insights Officer, Armida Ascano. Exploring the topic of demographics, specifically that of the Boomer generation, McMillan pens his shared perspective with Ascano's keynote, stating that consumers may need to rethink their marketing plan toward this generation, who has wrongfully received a bad reputation at conferences such as these. McMillan finishes the piece with a quote from Ascano, "Focus on what unites people, not what isolates them.”
Read the full article here. Click here to learn more about Future festival.
In the article, McMillin narrows in on the keynote speech presented by Trend Hunter's Chief Insights Officer, Armida Ascano. Exploring the topic of demographics, specifically that of the Boomer generation, McMillan pens his shared perspective with Ascano's keynote, stating that consumers may need to rethink their marketing plan toward this generation, who has wrongfully received a bad reputation at conferences such as these. McMillan finishes the piece with a quote from Ascano, "Focus on what unites people, not what isolates them.”
Read the full article here. Click here to learn more about Future festival.
Trend Themes
1. Boomer Generation - Disruptive innovation opportunity: Develop marketing strategies that target and engage the Boomer generation through personalized messaging and experiences.
2. Demographic Segmentation - Disruptive innovation opportunity: Explore innovative ways to segment and understand target demographics in order to create more effective marketing campaigns.
3. Inclusive Marketing - Disruptive innovation opportunity: Embrace inclusive marketing strategies that focus on commonalities, rather than differences, to bridge generational gaps and foster connection.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Integrate technology and interactive experiences into event planning to captivate diverse generations of attendees.
2. Marketing and Advertising - Disruptive innovation opportunity: Leverage data analytics and AI to create personalized marketing campaigns that resonate with different generations of consumers.
3. Consumer Insights - Disruptive innovation opportunity: Invest in cutting-edge research and market analysis tools to gain deep insights into shifting demographics and consumer behaviors.
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