Redefined Failure Playbooks

This year's Innovation Strategy Award in the category of Culture of Innovation was presented to Jamie Wideman, VP of Innovation at Molson Coors, for her team’s Failure Playbook. Molson Coors' Failure Playbook reframes internal failures as learning opportunities that can be later referenced to inspire future projects.

With a passion for consumers and their many nuances, Jamie Wideman has helped create an inclusive marketing strategy for the brand that relies on multicultural insights. She also identifies customer co-creation opportunities to bring unmet needs to life.

Trend Hunter's Innovation Strategy Awards had their inaugural launch earlier this year at Future Festival World Summit. The awards celebrate the best innovation tactics, gathered from our interviews with some of the world's most notable business leaders. Winners are selected based on criteria falling under five innovation framework categories -- Ability to Change, Culture of Innovation, Infectious Messaging, Opportunity Hunting and Adaptive Innovation.

Learn more about other innovation award winners and how your organization can enter to win an award at innovationstrategy.com.