APCO Recaps Their Future Festival Experience
Ellen Smith — August 8, 2019 — About
The actionable takeaways presented at Trend Hunter's Future Festival are designed to empower all attendees, no matter what industry they represent. APCO Worldwide joined Trend Hunter at this year's one-day innovation event in Chicago, gaining valuable insight into the world of trend research.
Representing APCO Worldwide, Emily Coghlan and Emilie Williams-Sinn recapped their experience in an article titled 'How to Win the Future: Tips From Future Festival.' There, they outlined five key takeaways which include understanding the past's ability to impact the future, shaking up routines to avoid falling into a rut, advice on how to get the best ideas from your colleagues, tips on how to avoid overlooking disruption, and exercises on out-of-scope brainstorming sessions.
You can read the full article at APCO Worldwide here.
Representing APCO Worldwide, Emily Coghlan and Emilie Williams-Sinn recapped their experience in an article titled 'How to Win the Future: Tips From Future Festival.' There, they outlined five key takeaways which include understanding the past's ability to impact the future, shaking up routines to avoid falling into a rut, advice on how to get the best ideas from your colleagues, tips on how to avoid overlooking disruption, and exercises on out-of-scope brainstorming sessions.
You can read the full article at APCO Worldwide here.
Trend Themes
1. Future Forecasting - There is an opportunity for companies to invest in tools and experts to better forecast future trends and stay ahead of the competition.
2. Collaborative Creativity - Opportunity for companies to encourage cross-departmental collaboration and idea sharing to drive innovation.
3. Outside-the-box Thinking - Companies should invest in exercises and strategies to encourage out-of-scope brainstorming sessions for creative problem solving.
Industry Implications
1. Marketing - Marketing professionals should focus on future forecasting and creating campaigns that appeal to changing consumer behaviors and preferences.
2. Corporate Training - Corporate training and development companies can capitalize on the need for collaborative creativity by offering workshops and programs that encourage cross-departmental ideation sessions.
3. Innovation Consulting - Innovation consulting firms can leverage the demand for outside-the-box thinking by offering customized brainstorming exercises and problem-solving strategies.
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