Our Atlanta Business Event is an accelerated version of our three-day conference in Toronto. In addition to learning about the 6 Patterns of Opportunity and the 18 Megatrends that are shaping our world, you will also learn about how to prototype your future to ensure long-term business success. As an added bonus, you will have an opportunity to network with like-minded individuals and learn from some of the world’s top innovators.
Jeremy and his team have a way of pulling you away from what you know, to see what is possible for your brand.”
— Vice President
Inspiring, full day of reviewing how the world is changing around us, enlightening us on how important it is to understand trends and include those in our day-to-day business.”
— SR Manager, K&I Stills Innovation
More Info by Profession: Innovation, Insights, Marketing, Strategy, Trends
Deep-diving into opportunity hunting lessons, New York Times bestselling author and Trend Hunter CEO Jeremy Gutsche shares stories gathered from the last 20 years, and throughout his 15-year career as a keynote speaker. The collection of stories explores how innovation is driven by uncertainty and change.
Trend Hunter’s 18 Megatrends Matrix session dissects the tool and how it maps the world’s fast-moving trends to evergreen consumer desires. It also highlights how consumer desires manifest across industries while putting a focus on reinvention and new opportunities in a post-pandemic world.
The landscape of work is forever changed following the pandemic. Our work culture session will deep dive into changing priorities among employers and new employee expectations. Hybrid work models are compared to in-office or fully remote systems to find a balance between the old and new.
Shared internalized experiences are one of the biggest driving factors behind generational behavior – the main topic covered in our micro-generations session. The session features a micro-segmented format, diving into each nuanced group, its desires, and the way its life has changed following the pandemic.
The entertainment and nightlife industries were undoubtedly changed forever by the pandemic. This informative session dives into what consumers want out of entertainment experiences in the post-pandemic world with insight into future media consumption habits.
Connect the dots between the “4 elements of hip hop” and the “elements of an innovator” with our rap-themed innovation session that is a fresh take on Trend Hunter’s Create the Future Framework. Innovation is explored through the lens of DJ, MC, Breakdancing and Graffiti.
Featuring a live, on-stage interview with a notable surprise guest, the Innovators Series spotlights the best innovation tactics from inspiring names in business. This session will unlock new paths to creativity while exploring personal and compelling stories from interview subjects.
AI, the metaverse and NFTs are being adapted into every aspect of our daily lives, with technology accelerating faster than ever. Post-pandemic, technology is continuing to evolve at a rapid pace, and our Superfuture session dives into its implications both today and in the years to come.
Schedule may be subject to change without notice until a week prior to the event.
The Atlanta Business Event will not only showcase Trend Hunter’s cutting-edge research, but it will also highlight some of the local innovation taking place within the city. Long home to industry-defining global companies such as Coca-Cola and Home Depot, Atlanta is one of the country’s most exciting innovation hubs, and Future Festival will bring you right into the center of it. For instance, local bar {three} sheets hosts a monthly event called ‘Flavor Tripping’ that gives adventurous foodies a chance to taste a flavor-changing berry called the Miracle Fruit that temporarily rewires the palate. For a very different kind of experience, head over to Sister Louisa's Church of the Living Room and Ping Pong Emporium to perform church-organ karaoke, while simultaneously battling other diners in ping-pong, and noshing on picnic-style eats. To cap it all off, wind down with some homemade vino at the City Winery inside of Ponce City Market.
Plus, explore a dozen more Atlanta hotspots in our Future Festival innovation event book!
Conference Theatre
IPIC Atlanta Colony Square
1197 Peachtree St NE Suite 350, Atlanta, GA 30361, United States